About Us

Encinitas Wine Merchants & Wine Bar started out as a wine retail shop across the way by L.A Fitness & Ricco’s Taco Shop and over 2.5 years ago, moved locations and expanded into the wine bar that we present to you today.

Our large, ever-changing selection of varietals from the wine-countries of the world and affordable prices make your daily wine pick-up or gift choice an easy and satisfying experience.

The rustic and homey feel of our wine bar also cultivates a pleasant ambiance for a taste of one of our freshly-poured  wines of the week, The featured wines are stored in our winekeeper Nitrogen System, keeping every glass fresh!

Perfect platters of artisan cheeses, charcuterie, and other starters to pair with your tastings are available daily.


Mark Dubiel

Mark resides in Encinitas with his wife Ruth.  They have two daughters, Katie and Tina.

Mark has enjoyed a thirty eight year fine wine career here in San Diego. He has a passion for all wines but is fondest of French & Italian selections.

Some of you remember him from his Big Bear Market days on Via de la Valle in Del Mar. It was there that he honed his wine buying skills & developed a reputation as a first class wine merchant.

Mark was also a partner/owner of Tastes, a food & wine pairing restaurant on 101 in Encinitas.

Now with Encinitas Wine Merchants & Wine Bar Mark has a warm & cozy environment for his clients. Come in, be welcomed warmly by our friendly staff. Enjoy a glass of wine, perhaps a cheese plate & forget about that long stressful week at the office.



Ellena Cassidy

Ellena has have lived in Encinitas/Olivenhain since 1988, and in North San Diego County since 1978. She is married to Shawn Cassidy and mother of two children, Jordan and Molly.

Ellena has previously worked in the mortgage banking business for over 15 years. And for almost 10 years, she has also made and sold her own jewelry line, “Crystal Bead Persuasion”.

In 2008, Ellena began working with Mark Dubiel as an assistant helping him to open Encinitas Wine Merchants and soon after, she became a partner with him.

Now Ellena and Mark have been running Encinitas Wine Merchants for years!

Wine Retail & Wine Bar